Joanne
Rodrigues
Content
Specialist
Social Media
Instagram, Facebook & LinkedIn Content
Content planning and captions for Sheraa's Instagram, Facebook and LinkedIn from January 2021 to May 2021.
Worked on a strategy that brought the company's achievements to light, and showcased the stories of its alumni through the successful 'Founder Stories' campaign. Sheraa got 300+ new IG followers in 3 months.
Instagram Content
Content planning and captions for noon's Instagram and Facebook pages from 2016 to 2020.
Conceptualised competitions, engaging posts, giveaways, influencer takeovers and more to cover their wide range of categories - From electronics to fashion, beauty to home, groceries, baby products and more.
Instagram Competition
Script written for a UAE National Day competition.
Tone: Nostalgic, emotional and inspiring.
Instagram Content
Captions for Faces of noon's Instagram pages from 2018 to 2020.
Tone: Fun, young and encouraging. Brings out each model's personality.
Facebook & Instagram Content
Social media calendar for luxury travel agency Elegant Resorts. Planned weekly posts and wrote creative captions across both platforms, for organic and paid posts.